About Lotus

Introduction

Lotus UK is a full service public relations, marketing and representation agency with an intensive focus on travel.

We are a growing company even when economic misfortune prevails, by adopting new media and adapting to new trends we provide you with the most relevant and influential campaigns possible.

Our philosophy is based around integrated communications; we take on a partnership role with our clients to bring full accountability, financial economies of scale and complete trust.

Why You Will Benefit From Working With Us

We are a small but powerful team with a real passion for travel and the media. We are not just an email address or phone number. As a client you will get to know us very well and visa versa, face-to-face meetings are sought as often as possible.

We operate in an open plan office in the heart of London; we are all within speaking distance so thoughts are bounced around regularly, different points of view explored and the best ideas implemented.

We have extensive and influential media contacts which we utilize to make work best for you. However we know the importance of topicality and never under-estimate the need for fresh new angles to captivate new or existing audiences.

Our Core Business

Lotus UK offers a full range of professional consultancy services which we tailor specifically for your wants and needs. For full details please scroll »

Lotus UK are members of the Chartered Institute of Marketing, The Tourism Society, The Institute of Travel and Tourism, and Antor.

Lotus UK are members of:

Representation

Lotus UK has experience representing regional and national tourist boards, holiday destinations, hotels and tour operators from around the world. From full in market representation to single low budget projects, our travel trade activity is always fresh and relevant. Our experience includes:

• Hotel contracting
• Tour operator brochure coverage
• Website creation and social media campaigns
• Market research and analysis
• Sales strategy development and implementation
• Creation and execution of trade co-op marketing campaigns
• Travel agent training, incentives, promotions, educational visits (fam trips)
• Media buying and planning
• Creating and hosting trade events
• Managing and maximising exhibition attendance
• Trade and consumer promotions

PR

Our media contacts are extensive and are nurtured through personal relationships. Additionally we are pro-active; we invest heavily in technology to allow us to monitor trends and developments in the fast paced and ever changing media world. We know what the media need and what makes a good story or headline. Not the same old copy to the same old media buddies, instead, new ideas to new contacts embracing new media.

Our core PR activities include but are not limited to:

• Creation, execution and evaluation of PR campaigns
• Hosted journalist overseas visits (press trips)
• Writing and distributing press releases
• Journalist liaison
• Media clipping and reports
• Events - media and trade
• Online PR